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Would love your thoughts, please comment. Pin It on Pinterest. The 45rpm record's years of greatest success began with the onset of rock and roll. The new 7 inch format was favoured by the young and in the UK sales of 45s overtook 78s early in as rock and roll established a boom in record sales.
During the next few years the UK was to become a major source of popular recorded music with the advent of the British 'beat' groups which were exemplified in the 'Beatles'. This was the 'golden era' for the Although sales of popular music were to grow dramatically during the following decades, buyers gradually transferred their purchases to the 12" 'LP' as their affluence grew. Indeed, by the end of the s sales of the 45 had even begun to decline. During the early years of the Beatles, a record would need to sell in excess of , copies to reach the coveted number 1 chart position.
Such was the decline in this part of the market that by a decade later only , copies could achieve the same result. Teenagers of the Fifties took to the portable, less-expensive format; one ad at the time priced the records at 65 cents each. In the decades that followed, everyone from the Beatles and the Rolling Stones through Patti Smith, Nirvana and the White Stripes released their first music on 45s. Some singles had picture sleeves or B sides of outtakes.
According to the New York Times , the peak year for the seven-inch single was , when million were sold. By the early Eighties, the 45 began dying a slow, humiliating death. The seven-inch never fully recovered, but it nonetheless endures. Sub Pop launched its first Singles Club in , initially shipping a monthly 45 to members that included releases by Nirvana, the Flaming Lips and a shared Sonic Youth—Mudhoney venture. A new Sub Pop batch, the first in a decade, arrives next month.
The 45 became the preferred delivery mechanism for rock music, something that cannot be overstated. It was the format favored by pop music radio, by jukebox manufacturers and operators, and for a time, record shops. Even when rock began to explore the creative and artistic possibilities of the album around , 7-inch singles were still the heart and soul of his music for another decade.
Sales of 45 peaked in when million units were sold. Then hings started to get rather wobbly. The music industry became more and more focussed on the higher margins available by selling albums. Jukeboxes also began to wane in popularity, reducing demand for 45s. And then, in late , the compact disc arrived. But the 7-inch refused to die.
It became the retro-cool thing to do for dozens of punk and alt-rock bands. Sub Pop debuted its adorably anachronistic singles club in with the first release introducing a band called Nirvana to the world. Record Store Day, which began in , has always offered interesting collectible 7-inch singles. And with the founding of Third Man Records, Jack White continues to pump out 45s, both new releases and vintage reissues.
But I do know this: Third Man sells an average of 2, copies per release. The 78 was pushed into extinction in the early 60s.
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