When was kraft singles invented

By the end of , the company was selling the processed cheese in 4-ounce cans, principally to the U. As is often the case with food products introduced to the military, the soldiers, having grown used to the processed cheese during the war, returned home and become processed cheese customers, helping to popularize the product.

It was not until much later, however, that American processed cheese came in individual slices. In reality, Kraft was not the first company to make a processed cheese. Another such company, Phenix Cheese Company, formed around , had also been making processed cheese and were the makers of Philadelphia Cream Cheese. Kraft initially clashed with the company over rights but settled in Later, in , Kraft merged with this company. The two companies together soon controlled much of the U.

By there were Kraft-Phenix cheese plants in 31 states and more plants overseas. The company produced over a million pounds of cheese a day, and Americans began consuming much more cheese in general. Velveeta cheese came out in the s. Velveeta was also available with pimentos. A recipe book came with bricks of Velveeta with suggestions for recipes such as macaroni and cheese made with Velveeta Macaroni and Velveeta , Velveeta pudding, and Velveeta stuffed prunes.

This, culturally, fit in with the desire of immigrants to have the products of home while still assimilating into the larger culture. An attempt was made in the s to combine two leading Kraft products in the form of Vegemite Singles. The Vegemite-flavoured cheese slices did not prove popular and were taken off the market.

Before there were Kraft Singles there were Kraft slices. Originally marketed in America as Kraft Deluxe Slices , they were introduced there in To make the slices, the processed cheese was rolled through a mill into a ribbon, then cut into three-inch 7. But Kraft singles might not be as good for us as — or even what — we might have thought. And Kraft tries every trick in the book so they never make the false claim that their product is natural while still making it sound like it is.

For example, back in February , Kraft launched a campaign in which they claimed to get rid of artificial preservatives in their slices. You know what it says on the ingredient list?

Pasteurized prepared cheese product. From milk. The end. To reduce waste, Kraft tried packaging cheese in jars, and then began experimenting with cheese canning -- an idea the Swiss had been tinkering with already.

Then he tried something completely different. By shredding refuse cheddar, re-pasteurizing it, and mixing in some sodium phosphate, Kraft produced the strange wonder we now know as American process cheese patented in It was an immediate commercial success, and a boon to American soldiers in the World Wars. Thanks to clever advertising, Kraft was able to charge more in exchange for a promise of safety and consistency, even though the product was derived from inferior cheese.